Welcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Founder, Chief Marketing Officer & Marketing Guru Sheila Butler .. As a Chief Marketing Officer (CMO), she has 25+ years experience in brand development & transformation, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and integrated marketing across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. From tech start-ups to Fortune 100 companies in hospitality and financial services industries, Sheila has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships. When Sheila is not working, she enjoys traveling, trying bourbon cocktails & new restaurants, great food & wine, and watching Disney fireworks from her house. Enjoy
More on Sheila - https://www.butlermg.com/
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