Famous Interviews with Joe Dimino: Jessica Hennessey Interview | B2B Growth, SEO, AI Visibility & Website Strategy

Monday, August 31, 2026

Jessica Hennessey Interview | B2B Growth, SEO, AI Visibility & Website Strategy

Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with Digital Growth Strategist Jessica Hennessey about the rapidly changing world of B2B technology, digital marketing, SEO, AI visibility, websites, conversion, and online growth.

With more than 25 years of experience spanning web strategy, SEO, UX, analytics, and agency leadership, Jessica helps B2B technology companies identify the hidden problems that can prevent their websites and marketing efforts from performing at their full potential.

Her work focuses on answering some critical questions: Is your website actually converting? Can customers find you? Is your brand visible in AI-powered search? And do you know what needs to be fixed first?

Jessica helps marketing teams cut through digital complexity, uncover website and conversion gaps, understand their SEO performance, improve user experience, and develop practical strategies for increasing visibility and growth.

As AI continues to reshape how people search for information, products, and services, AI visibility and discoverability are becoming increasingly important for B2B companies. Jessica brings decades of digital experience to this evolving landscape.

From her base outside Boston, we get into her career, the evolution of digital strategy, B2B marketing, SEO, UX, analytics, website optimization, conversion strategy, AI search, and what companies need to understand about growing in today's digital environment.

We get into quite a story. Enjoy this interview.