Welcome to a new edition of the Famous Interviews with Joe Dimino series. On this episode, we talk with Cat How, founder and executive director of the global branding agency How&How, about creativity, brand strategy, design, entrepreneurship, female leadership, and using business to make a difference.
With studios in London and Los Angeles, How&How helps brands stand out through fresh thinking, distinctive design, and impactful storytelling. Cat's journey to building the agency began in journalism, where she became an award-winning journalist and design critic, before studying Communication Design at Central Saint Martins and launching How&How in 2020.
But Cat's mission extends beyond branding. A committed advocate for equality and climate action, she founded GetSet, a pro-bono climate initiative, and GetEven, a female leadership mentorship program. She also serves as an ambassador for UN Women, Clean Creatives, and We Show the Salary, and mentors emerging creative talent through D&AD Shift and Adobe.
In this conversation, we explore Cat's path from journalism and design criticism to creative entrepreneurship, the art of making brands memorable, and the importance of building a more inclusive and sustainable creative industry.
From brand identity and visual storytelling to climate advocacy, mentorship, and empowering women in leadership, Cat shares the experiences and ideas behind her work and vision.
If you're interested in branding, graphic design, creative business, marketing strategy, female entrepreneurship, and purpose-driven leadership, this is an inspiring conversation you won't want to miss.
MORE CAT HOW & HOW&HOW
Website: https://how.studio/
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